COMMUNICATION OF DA'WAH BETWEEN THE LEADERS AND THEIR UNDERSTANDING IN THE QUR'AN SURAT AN-NAML

Research Objectives: To find out the Communication between Leaders and Subordinates in Qur'an Surah An-Naml. Methods: Qualitative. Results: an-Naml verses seven to 40 of them teach us science communication. Starting from communication family leader his members, ant king people nation, / prophet Solomon with one troops, namely Hud-hud bird, queen Bilqis her ministers. Prophet Sulaiman subordinates (from jinn humans) when he was about give an assignment. foreign delegates, Queen Bilqis. In also giving lessons protection a for safety subordinates, working using intelligence information, methods media letter, format contents existence rewood panisment firmness wisdom, democratic government, leaders whose integrity is steadfast against temptation. bribe, showing izzah power that makes other nations tremble obey our da'wah. And others. Conclusion: The leadership contained Surat forty sati who are very protective their people, knowledgeable, firm wise, democratic, have full Islamic izzahtu, strong integrity, commitment mission, da'wah ilallah.